President & CEO Jorge Pesquera covered key areas of focus for Discover in 2023, including the evolution of the tourism brand architecture in alignment with other TDC agencies and key organizations, as well as the importance of a Tourism Master Plan and second headquarter hotel in the Palm Beach County Convention Center district, along Okeechobee Boulevard south of downtown West Palm Beach. He challenged elected and community leaders to “go big or go home,” suggesting that after record visitation and economic impact in 2022, the best days for Palm Beach County’s tourism industry are still ahead.
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