2026 Florida Governor’s Conference

The annual Florida Governor’s Conference on Tourism (GC) is the premier educational conference for the Florida tourism industry. The conference brings together close to 1,000 tourism industry professionals, advertising agencies, travel experts and state leaders to network and to explore the latest trends and opportunities for the tourism industry.

GC26 will be held September 9 – 11, 2026 at the Palm Beach County Convention Center in West Palm Beach, FL and will give attendees the opportunity to continue both professional and personal development by featuring dozens of specialized speakers both on the main stage as well as in many breakout sessions. With nine+ hours of dedicated networking opportunities for attendees, GC is sure to provide ample time for new connections and potential business opportunities!

CONFERENCE GOAL

As the state’s destination marketing organization, VISIT FLORIDA provides significant value to the industry to serve as the thought leader which elevates the ability of tourism industry leaders to drive change and serve Florida’s visitors.

VISIT FLORIDA’s goal is for attendees to leave the Florida Governor’s Conference on Tourism with tangible takeaways about latest trends, opportunities, and actionable strategies for challenges in addition to new connections and growth opportunities.