Tony Robbins Business Mastery is an intensive, live immersive event (also available virtually) designed for entrepreneurs, business owners, and leaders looking to scale their businesses and achieve greater success.
Here's a breakdown of what the program entails and its core principles:
What is it?
- A 5-day live immersive program focused on mastering different aspects of business.
- Covers crucial elements like marketing, sales, finance, innovation, leadership, and creating a strong company culture.
- Emphasizes the importance of shifting from being a business operator to becoming a true business owner by establishing systems, training teams, and delegating effectively.
- Aims to help participants create a plan to recession-proof their business, achieve exponential growth, and increase profitability.
Key concepts
- 7 Forces of Business Mastery: The program breaks down business success into seven key areas: An Effective Business Map (having a clear vision and plan), Constant & Strategic Innovation (continually adding value), World-Class Marketing (understanding your customer and effectively telling your story), Sales Mastery Systems (optimizing sales processes), Financial & Legal Analysis (understanding your numbers and protecting yourself), Optimization (improving existing processes for greater efficiency), and Raving Fan Customers (creating exceptional customer experiences).
- Mindset is Crucial: The program highlights that business success is 80% psychology and 20% strategy, emphasizing the importance of a positive mindset, overcoming limiting beliefs, and cultivating a strong leadership presence.
- Focus on Impact: Participants are encouraged to build a business that not only generates profits but also makes a positive impact on the lives of employees, customers, and the community.
Event structure
- Combines instruction from Tony Robbins with insights from industry experts and successful entrepreneurs.
- Utilizes a mix of workshops, interactive exercises, and personalized coaching to help participants implement the learned strategies.
- Provides opportunities for networking and collaboration with other business leaders in a supportive community.