Florida Tourism Leadership Summit, Florida Encounter

Florida Encounter is the premier appointment-based trade show showcasing all the Sunshine State has to offer for global and domestic meetings, conventions and incentive professionals.

Qualified meeting, convention and incentive professionals will discover all Florida meeting destinations, many service companies and dozens of meeting properties at this exclusive appointment-only event. Planners are fully hosted, including (air) travel, all events and deluxe accommodations.

Registration and exhibiting cost for Florida suppliers is one of the lowest in the industry, compared with similar appointment shows. Maintaining a true one-to-one ratio between buyers and suppliers ensures that appointment books are as full as possible for all attendees.

Whether you are a Florida supplier, a meeting planner or active in incentive travel; you will have the most productive time of your year at Florida Encounter.

In a continuous effort to support the Sunshine State’s competitiveness through tourism, the goal of Florida Encounter is to provide return on investment (ROI) to Florida. This is successfully accomplished if attendees depart the tradeshow motivated, established new relationships or strengthened existing ones and are ready to do business with other attendees.


The conference is designed and executed by VISIT FLORIDA, the state’s official tourism marketing corporation. VISIT FLORIDA serves as Florida’s official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $258 in tourism spending and $15 in new sales tax collections, paid by visitors, not residents.

Through this public/private partnership, VISIT FLORIDA serves nearly 12,000 tourism industry businesses, including 2,700 invested Partners, 9,200 web affiliates and major strategic alliance partnerships with Disney Destinations, The Hertz Corporation, SeaWorld Parks & Entertainment, Universal Orlando, Legoland, Brand USA, Busch Gardens and Simon Shopping Destinations.

VISIT FLORIDA has over 130 employees in Florida and an international team of contracted staff covering Canada, China, India, Germany, Latin America and the United Kingdom.